WEST ELM
Creative Director | Editor
MODERN, A NEW VISION /// BROOKLYN, NY
For the Modern, A New Vision campaign, we aimed to build brand awareness around West Elm’s refreshed direction—an updated 21st-century take on their classic mid-century minimalism. Production kicked off just a week after approval, with the brand film and interviews shot in a single day at the West Elm studio in Industry City, Brooklyn. A lean production crew kept the shoot efficient, while in-house post-production helped minimize costs. Credit: creative director | concept | strategy | pitch deck | storyboard | editor | vo casting | post-production | on-set director | music production
1.5M+
1,500,000 Global Brand Impressions
KENNETH COLE
Cinematographer | Editor
MANKIND ULTIMATE /// BROOKLYN, NY
The Mankind Ultimate campaign featured military veteran Noah Galloway, winner of Men’s Health’s “Ultimate Guy” search, presented by MANKIND. With no budget for a dedicated campaign film, I was tasked with maximizing our in-house video production capabilities to achieve an elevated look despite our limitations.
Working alongside Creative Directors Chris Yoham and Steve Wyatt—who developed, wrote, and directed the film—we captured footage during the photo shoot and in-between set changes using a run-and-gun setup. The resulting film played a key role in the campaign’s success and was featured in Lürzer’s Archive, a leading advertising publication. Credit: assistant director | cinematographer | editor | post-production
Art Director | Design
MUSIC TECHNOLOGY /// E-COMMERCE
Musicnote is a revolutionary music e-commerce platform designed to empower musicians by providing a fair and sustainable way to earn from their work. Unlike traditional streaming services that pay only fractions of a cent per stream, Musicnote offers artists significantly higher royalties, ensuring they receive the value they deserve. Through direct-to-fan sales, exclusive content offerings, and transparent revenue-sharing models, Musicnote allows musicians to take control of their earnings while fostering deeper connections with their audience. Whether you're an independent artist or an established name, Musicnote is built to put creators first, redefining how music is shared and monetized in the digital age. Credit: art director | visual identity | UX / UI design | pitch deck
KENNETH COLE
Art Director | Photographer
FALL CAMPAIGN /// HELLS KITCHEN, NYC
For Kenneth Cole’s Holiday campaign, I collaborated closely with the Creative Director of E-Commerce to bring the concept to life across social media and digital magazines. Taking a more localized approach, we shot lifestyle imagery around the company’s Hell’s Kitchen headquarters. Given the budget constraints, I took on the role of photographer, allowing us to allocate more resources for model selection and assembling a focused, efficient team—hair & makeup, a photo assistant, and a wardrobe stylist—while I managed the creative direction and overall execution. Credit: art director | photographer | location scout | casting
Editor | Post-production
CAMPAIGN /// UGC CONTENT /// AMAZON ADS /// INTERVIEWS
